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Media Monitors Releases 2010 Advertising Totals: Determined Dozens

January 4, 2011 by

White Plains, NY (January 4, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Radio, Cable TV and Broadcast TV SPOT TEN® reports showing the leaders in advertising from last year.

Media Monitors took a deeper look into the stats and found the DETERMINED DOZEN of those advertisers in the top 40 of all three media for 2010. The dozen include Geico, McDonald’s, Verizon, Wal-Mart, AT&T, Subway, Ford Lincoln Mercury, Progressive, Toyota, Chase, Wendy’s and Chevrolet were in Radio, TV and Cable.

For exact figures and rank in each media, see data file attached.

Those who appeared in all three media in 2010 – Data by Media Monitors

THE DETERMINED DOZEN OF 2010

Account Parent Class Radio Rank Radio Spot Count
GEICO Berkshire Hathaway, Inc. Insurance Providers 1 2,298,351
McDonald’s McDonald’s Corporation Fast Food 3 1,267,093
Verizon Verizon Communications, Inc. Business, Personal & Residntl Phone Svcs 4 1,193,995
Wal-Mart Wal-Mart Stores, Inc. Discount Department Store 7 772,087
AT&T AT&T Inc. Business, Personal & Residntl Phone Svcs 8 687,930
SUBWAY Doctor’s Associates, Inc. Fast Food 10 563,457
Ford Lincoln Mercury Ford Motor Company Cars & Lt Trucks, Domestic Factory 11 557,742
Progressive Progressive Casualty Insurance Co. Insurance Providers 14 522,038
Toyota Toyota Motor Sales, U.S.A., Inc. Cars & Lt Trucks, Asian Factory 17 477,259
Chase JPMorgan Chase & Co. Banks, S&Ls, Credit Unions 18 438,136
Wendy’s Wendy’s-Arby’s Group, Inc. Fast Food 22 408,652
Chevrolet General Motors Corporation Cars & Lt Trucks, Domestic Factory 36 321,654

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