White Plains, NY (January 4, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Radio, Cable TV and Broadcast TV SPOT TEN® reports showing the leaders in advertising from last year.
Media Monitors took a deeper look into the stats and found the DETERMINED DOZEN of those advertisers in the top 40 of all three media for 2010. The dozen include Geico, McDonald’s, Verizon, Wal-Mart, AT&T, Subway, Ford Lincoln Mercury, Progressive, Toyota, Chase, Wendy’s and Chevrolet were in Radio, TV and Cable.
For exact figures and rank in each media, see data file attached.
Those who appeared in all three media in 2010 – Data by Media Monitors
THE DETERMINED DOZEN OF 2010
|Account||Parent||Class||Radio Rank||Radio Spot Count|
|GEICO||Berkshire Hathaway, Inc.||Insurance Providers||1||2,298,351|
|McDonald’s||McDonald’s Corporation||Fast Food||3||1,267,093|
|Verizon||Verizon Communications, Inc.||Business, Personal & Residntl Phone Svcs||4||1,193,995|
|Wal-Mart||Wal-Mart Stores, Inc.||Discount Department Store||7||772,087|
|AT&T||AT&T Inc.||Business, Personal & Residntl Phone Svcs||8||687,930|
|SUBWAY||Doctor’s Associates, Inc.||Fast Food||10||563,457|
|Ford Lincoln Mercury||Ford Motor Company||Cars & Lt Trucks, Domestic Factory||11||557,742|
|Progressive||Progressive Casualty Insurance Co.||Insurance Providers||14||522,038|
|Toyota||Toyota Motor Sales, U.S.A., Inc.||Cars & Lt Trucks, Asian Factory||17||477,259|
|Chase||JPMorgan Chase & Co.||Banks, S&Ls, Credit Unions||18||438,136|
|Wendy’s||Wendy’s-Arby’s Group, Inc.||Fast Food||22||408,652|
|Chevrolet||General Motors Corporation||Cars & Lt Trucks, Domestic Factory||36||321,654|