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Media Monitors Releases 2010 Advertising Totals

January 4, 2011 by

White Plains, NY (January 4, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Radio, Cable TV and Broadcast TV SPOT TEN® reports showing the leaders in advertising from last year.

Media Monitors took a deeper look into the stats and found the DETERMINED DOZEN of those advertisers in the top 40 of all three media for 2010. The dozen include Geico, McDonald’s, Verizon, Wal-Mart, AT&T, Subway, Ford Lincoln Mercury, Progressive, Toyota, Chase, Wendy’s and Chevrolet were in Radio, TV and Cable.

For exact figures and rank in each media, see data file attached.

National Results: January 1, 2010 to December 31, 2010

Radio

Rank Account Parent
1 GEICO Berkshire Hathaway, Inc.
2 The Home Depot The Home Depot, Inc.
3 McDonald’s McDonald’s Corporation
4 Verizon Verizon Communications, Inc.
5 HD Digital Radio Alliance HD Digital Radio Alliance
6 AutoZone AutoZone, Inc.
7 Wal-Mart Wal-Mart Stores, Inc.
8 AT&T AT&T Inc.
9 Kohl’s Kohl’s Corporation
10 SUBWAY Doctor’s Associates, Inc.
11 Ford Lincoln Mercury Ford Motor Company
12 Macy’s Macy’s, Inc.
13 Safelite AutoGlass Belron US, Inc.
14 Progressive Progressive Casualty Insurance Co.
15 Rosetta Stone Rosetta Stone Ltd.
16 U.S. Dept Of Health & Human Services U.S. Government
17 Toyota Toyota Motor Sales, U.S.A., Inc.
18 Chase JPMorgan Chase & Co.
19 Netflix Netflix, Inc.
20 RegionalHelpWanted.com RegionalHelpWanted.com, Inc.
21 Lowe’s Lowe’s Companies, Inc.
22 Wendy’s Wendy’s-Arby’s Group, Inc.
23 Proactiv Solution Guthy-Renker, LLC
24 Shane Co. Shane Co.
25 State Farm State Farm Mutual Auto Insurance Co.
26 Army National Guard U.S. Government
27 OnStar General Motors Corporation
28 Chrysler – Jeep – Dodge Chrysler, LLC
29 Midas Midas International Corporation
30 Kroger The Kroger Co.
31 U.S. Census Bureau U.S. Department Of Commerce
32 Honda American Honda Motor Co., Inc.
33 Rite Aid Rite Aid Corporation
34 Beta Prostate NAC Marketing Company, LLC
35 Taco Bell Yum! Brands, Inc.
36 Chevrolet General Motors Corporation
37 Farmers Farmers Insurance Group Of Companies
38 U.S. Department Of Transportation U.S. Government
39 AT&T U-verse AT&T Inc.
40 PetSmart PetSmart Store Support Group, Inc.

Television

Rank Account Parent
1 NBC Television Network NBC Universal, Inc.
2 ABC Television Network Disney-ABC Television Group
3 Ford Lincoln Mercury Ford Motor Company
4 CBS Television Network CBS Broadcasting, Inc.
5 Verizon Verizon Communications, Inc.
6 Toyota Toyota Motor Sales, U.S.A., Inc.
7 McDonald’s McDonald’s Corporation
8 The CW Television Network Time Warner, Inc. – CBS Corporation
9 Fox Television Network Fox Broadcasting Company
10 Honda American Honda Motor Co., Inc.
11 Wal-Mart Wal-Mart Stores, Inc.
12 Univision Univision Communications, Inc.
13 AT&T AT&T Inc.
14 Chrysler – Jeep – Dodge Chrysler, LLC
15 Progressive Progressive Casualty Insurance Co.
16 Chevrolet General Motors Corporation
17 Hershey’s The Hershey Company
18 GEICO Berkshire Hathaway, Inc.
19 Telemundo Telemundo Communications Group, Inc.
20 SUBWAY Doctor’s Associates, Inc.
21 Yoplait Yoplait USA, Inc.
22 DANNON The Dannon Company, Inc.
23 Pillsbury General Mills, Inc.
24 Purina Nestlé Purina PetCare Company
25 Empire Today Empire Today, LLC
26 Dish Network Dish Network Corporation
27 L’Oreal L’Oreal USA, Inc.
28 Macy’s Macy’s, Inc.
29 AT&T Internet Services AT&T Inc.
30 Lysol Reckitt Benckiser, Inc.
31 Hyundai Hyundai Motor Company
32 AT&T U-verse AT&T Inc.
33 Target Target Corporation
34 Chase JPMorgan Chase & Co.
35 Cheerios General Mills, Inc.
36 Ashley Furniture HomeStore Ashley Furniture Industries, Inc.
37 Wendy’s Wendy’s-Arby’s Group, Inc.
38 Advil Wyeth Consumer Healthcare, Inc.
39 T-Mobile T-Mobile USA, Inc.
40 KFC KFC Corporation

Cable

Rank Account Parent
1 TNT – Turner Network Television Turner Broadcasting System, Inc.
2 Discovery Channel Discovery Communications, Inc.
3 A&E Network A&E Television Networks
4 TBS Turner Broadcasting System, Inc.
5 USA Network NBC Universal, Inc.
6 Lifetime Lifetime Entertainment Services, LLC
7 GEICO Berkshire Hathaway, Inc.
8 ESPN Disney-ABC Television Group
9 Progressive Progressive Casualty Insurance Co.
10 Wal-Mart Wal-Mart Stores, Inc.
11 Ford Lincoln Mercury Ford Motor Company
12 AT&T AT&T Inc.
13 CNN Turner Broadcasting System, Inc.
14 Verizon Verizon Communications, Inc.
15 State Farm State Farm Mutual Auto Insurance Co.
16 Toyota Toyota Motor Sales, U.S.A., Inc.
17 Vonage Vonage Holdings Corp.
18 Allstate Allstate Insurance Company
19 Binder & Binder Binder & Binder, LLC
20 Sears Sears Holdings Corporation
21 Purina Nestlé Purina PetCare Company
22 Pizza Hut Yum! Brands, Inc.
23 Chevrolet General Motors Corporation
24 Time Warner Cable Time Warner Cable, Inc.
25 Campbell’s CSC Brands, LP
26 Chase JPMorgan Chase & Co.
27 Olay The Procter & Gamble Company
28 5-Hour Energy Living Essentials, LLC
29 KFC KFC Corporation
30 Fox News Channel News Corporation
31 SUBWAY Doctor’s Associates, Inc.
32 Time Warner Bundle Time Warner Cable, Inc.
33 L’Oreal L’Oreal USA, Inc.
34 Swiffer The Procter & Gamble Company
35 McDonald’s McDonald’s Corporation
36 ITT Technical Institute ITT Educational Services, Inc,
37 Crest The Procter & Gamble Company
38 eHarmony eHarmony, Inc.
39 Movies On Demand iN Demand, LLC
40 Wendy’s Wendy’s-Arby’s Group, Inc.

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