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Media Monitors Releases Week To Week Totals on BP advertising: July 6

July 6, 2010 by

White Plains, NY (July 6, 2010) – Media Monitors, the leader in broadcast and cable monitoring, released once again the figures for advertising that BP has run on Radio, TV and Cable that we monitor since April 20, 2010. We include the dollars spent (AdRev®) on radio for each week during the analysis:

In the weeks after the explosion in the Gulf on April 20, 2010, BP pulled all its advertisements until they readied a campaign to address the issues of the Oil Spill. On June 3rd, 2010, PB launched their first campaign ‘BP Has Taken Full Responsibility’ on TV that featured Tony Hayward, their CEO. On June 19, 2010, Tony Hayward was pulled out of the BP operations in the Gulf, and was also replaced as the face of BP in its media campaigns.

BP has announced that the cost of the oil leak in the Gulf has cost the company more than $3 billion and growing. The current campaign on radio features one of their local owners of a BP station talking about standing behind BP and appealing to the local business aspect of the relationship with the company. While on TV, Darryl Willis, BP Claims, explains how the claims work and also attempts to make a connection between the company and the people who work for them.

Here are the totals to date:

BP Radio TV Cable 3 Media Total Radio AdRev ®
4/20-4/26 2934 799 991 4724 $130,914
4/27-5/03 15 1 6 22 $464
5/04-5/10 92 1 3 96 $3,012
5/11-5/17 9 1 1 11 $689
5/18-5/24 77 1 4 82 $3,737
5/25-5/31 555 1 0 556 $20,032
6/01-6/07 440 1020 1712 3172 $17,254
6/08-6/14 1459 1464 1639 4562 $84,148
6/15-6/21 1820 2246 1367 5433 $163,326
6/22-6/28 2251 2686 1763 6700 $185,502
6/29-7/05 2608 2321 2715 7644 $171,421
Grand Total 12260 10541 10201 33002 $780,499

Radio once again increases to 2,608 spots, while the TV stations that Media Monitors watches showed a slight decrease over the holiday weekend. Cable increased the most, adding more than 1,000 spots. According to Media Monitors AdRev® figures, BP has spent $780,499 on radio since the oil rig failure in April.

To put these figures in perspective, last week BP ran 2,608 spots on radio, while the #1 advertiser on radio for the same period was The Home Depot who ran 74,884 spots. And another question that many are asking, where are they targeting their advertising? Here are the top twenty markets they are buying.

On Radio:

BP Radio Markets for the Week of 6/29-7/06 2010 Latest Appearance Date Latest Appearance Time # Spots
Miami 7/5/2010 7:55:50 PM 318
Tampa-St. Petersburg 7/6/2010 5:21:18 AM 312
Omaha 7/5/2010 7:45:01 PM 248
Ft. Myers-Naples 7/5/2010 6:52:52 PM 248
West Palm Beach 7/5/2010 6:25:09 PM 209
St. Louis 7/5/2010 6:50:29 PM 202
Washington, DC 7/5/2010 6:47:49 PM 201
Cincinnati 7/6/2010 4:30:43 AM 181
Atlanta 7/6/2010 5:15:57 AM 178
Orlando 7/6/2010 5:26:37 AM 173
Minneapolis 7/5/2010 6:31:04 PM 121
Memphis 7/5/2010 6:40:21 PM 94
Birmingham 7/5/2010 4:38:29 PM 87
Jacksonville 7/5/2010 7:02:00 PM 82
Greensboro 7/5/2010 8:28:35 PM 71
Des Moines 7/5/2010 11:19:34 PM 50
Baton Rouge 7/5/2010 5:31:45 PM 42
New Orleans 7/5/2010 6:20:50 PM 37
Raleigh-Durham 7/5/2010 8:25:40 PM 25

On Television:

BP TV Markets for the Week of 6/29-7/06 2010 Latest Appearance Date Latest Appearance Time # Spots
Washington, DC 7/6/2010 5:43:23 AM 122
Tampa-St. Petersburg 7/6/2010 4:53:32 AM 84
Boston 7/6/2010 4:23:33 AM 73
New Orleans 7/5/2010 10:45:46 PM 65
Dayton 7/6/2010 4:53:38 AM 58
Columbus, OH 7/6/2010 4:53:39 AM 57
New York 7/6/2010 4:53:35 AM 57
Los Angeles 7/5/2010 11:45:51 PM 57
San Francisco 7/5/2010 11:45:49 PM 57
Seattle 7/5/2010 11:45:49 PM 57
San Diego 7/5/2010 11:45:48 PM 57
Sacramento 7/5/2010 11:45:47 PM 57
Portland, OR 7/5/2010 11:45:45 PM 57
Denver 7/5/2010 10:47:41 PM 57
Phoenix 7/5/2010 10:45:50 PM 57
Raleigh-Durham 7/6/2010 4:53:44 AM 56
Charlotte 7/6/2010 4:53:43 AM 56
Orlando 7/6/2010 4:53:43 AM 56
Cincinnati 7/6/2010 4:53:39 AM 56

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