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Radio Drives Search

February 2, 2018 by

In today’s digital world, consumers’ path to purchase almost always includes using a search engine. “Radio Drives Search,” the new study conducted by research company Media Monitors in association with the Radio Advertising Bureau, proves that advertising on radio drives a 29% incremental lift in brand online search results. Radio can play a pivotal role in influencing a consumer’s path to purchase, as they continue to learn about and shop for brands and products across a multitude of devices.

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Malaysia Office

Micheal Low
General Manager, Media Monitors Malaysia
P: +603 8319 2600
M: +6 012 315 8300
Micheal.Low@mediamonitors.com.my

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Richie Oliver
Managing Director, RCS Thailand
P: +66 2661 7676
M: +66 861 39 49 59
Richie.Oliver@rcsasia.com

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