White Plains, NY (January 29, 2013) – Media Monitors will capture, title and deliver all Network and Local Super Bowl® TV spots (down to 10 seconds) and subscribers will be able to monitor the spots in almost real time: within one hour of broadcast.
Spot information will be available for the top 50 markets for this epic TV event as well as the lucrative pre and post-game coverage. Information can be tracked by Account, Parent, and Category. Examine a log of spots as aired; view and listen to the creative. Know what was aired during the big game quarter-by-quarter.
Philippe Generali, President/CEO of Media Monitors states, “Ad Age reports that the average cost for each spot in this year’s Super Bowl® will be between $3.7 – $3.8 million dollars. We want to do something big, and as usual, our Media Monitors operation team will leverage our state of the art ad detection technology to deliver up-to-the hour information. This special event comes once a year and with these most talked-about multi-million dollar spots, we know you want to stay on top of your game.”
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