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TV Slugfest

August 22, 2016 by

2016 Election Media Monitors In-Depth Report

White Plains, NY (August 22, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty-one top DMAs (Designated Market Area) in the last ten days – August 12 – 21, 2016.

All Active Candidates - TV: Aug 12 - 21, 2016

Even with the campaign shake-up on the Trump side, we haven’t seen any spots being purchased by his campaign.

In the last ten days, Hillary Clinton For President aired 7,653 spots.

Rebuilding America Now PAC, a supporter of Donald Trump, ran 60 spots promoting their candidate.

Political TV Spots "Against": Aug 12 - 21, 2016

On the negative side of the Broadcast TV side of the coin, the mudslinging is a bi-partisan sport.

In the last ten days, Priorities USA Action PAC ran 3,684 spots against Donald Trump. This PAC is pro-Hillary Clinton and has as its biggest contributor George Soros. According to OpenSecrets.org, they have spent $32,867,887 against Donald Trump, as of August 8, 2016.

Next in “Against” spots, the Super PAC Rebuilding America Now bought 2,242 spots against Hillary Clinton. According to F.E.C. records, this Super PAC has spent $3,200,301 against Hillary Clinton as of August 8, 2016.

The National Rifle Association aired 418 ads against Hillary Clinton paid for by their Political Victory Fund.

And finally, the group NextGen California Action Committee ran 80 spots against Donald Trump. As of August 8, 2016, according to public records, they have spent $5,158,258 promoting voter registration with an anti-Trump message.

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