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What Happens When the Spots Come On: 2011 Edition

November 10, 2011 by

What: Arbitron, Coleman Insights and Media Monitors have analyzed millions of commercial breaks across a year of data from all 48 PPM markets to shed light onto What Happens When the Spots Come On in 2011
Who: Bill Rose, Senior Vice president of Marketing, Arbitron, Inc. Warren Kurtzman, President/Chief Operating Officer, Coleman Insights Philippe Generali, President/Chief Executive Officer, RCS/Media Monitors
Where: Arbitron Client Conference at the Hyatt Regency, Baltimore, Maryland
How to Attend: Open to all registered attendees of the Arbitron Client Conference & Jacobs Media Summit. (Registration is available at www.arbitron.com/movingup.)
When: Wednesday, December 7, 2011 10:30AM – 11:15AM (ET)
Details: Arbitron, Coleman Insights and Media Monitors looked at all 48 PPM markets for a year and analyzed nearly 18 million commercial breaks across more than 800 stations. They will take a deep look by demographic, daypart, market size and time of year to understand What Happens when the Spots Come On in 2011.
Contacts: Arbitron, Kim Myers, 410-312-8500, kim.myers@arbitron.com
Coleman Insights, Scott Segelbaum, 610-389-1807, scott@rightbrainagency.com
Media Monitors, Dwight Douglas, 914-259-4733, ddouglas@rcsworks.com
Editor’s Note: Interviews Available Upon Request

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