Frequently Asked Questions

Capacitación en español disponible a petición. Contacte a Ruth Arias al 1-800-67-MEDIA O vía correo electrónico rarias@mediamonitors.com.

1	What is the primary purpose for Media Monitors? Media Monitors provides competitive intelligence for markets in the United States, Canada, United Kingdom, Australia, India and South Africa. Media Monitors is the leader in radio spot monitoring (MRC accredited), Local Internet monitoring, Newspaper Ad Tracking, Broadcast TV, Local Cable TV and provides sales and marketing tools for media research firms and advertising agencies.
2	What does it mean that Media Monitors radio service is accredited by MRC? In the early 1960s, a US Congressional Committee held hearings on the purpose and accuracy of audience research and considered regulation related to the TV and Radio industries. These hearings resulted in the formation of an Industry-funded organization to review and accredit audience rating services called the MRC – Media Rating Council. The MRC counts 130 Board members in total, representing TV and Radio Broadcasting, Cable, Print, Internet and Advertising Agency organizations as well as Advertisers and Trade Associations. Major US Research organizations seek the MRC accreditation today and, if successful, the year-long stringent audit process brings remarkable credibility in the industry. Media Monitors has received MRC accreditation for its radio spot data.
3	How does Media Monitors know what was played or what ran? Media Monitors’ patented broadcast monitoring technology constantly records top-rated media entities in major markets across the country. Our computers automatically track millions of recurring commercials 24/7, 365 days a year. Our team of spot data specialists research and identify tens of thousands of new advertisers and commercials every day.
4	How long does Media Monitors keep the audio or video? 90 days from date of broadcast.
5	How are new advertisements identified? Audio and video from top-rated broadcast stations is recorded using field sites in major markets. Our patented method of fingerprinting technology is then used to identify spots, and program output. These are forwarded to our Data Centers, where teams of specialists research and identify new advertisers. Play information is then added to the existing online database where users can easily search and access data, sort and examine it using a simple Web interface.
6	How soon is new advertising data available? Within select media, we offer new advertiser information within 24 hours.
7	How is the actual creative viewed? Just click on the creative icon and view the advertising.
8	How are my report results organized? Most reports offer a variety of sorting options so you can organize the data by Account, Parent, Category, Instances, or even Estimated Expenditure within the MM web interface or via Excel.
9	What are some of the different aspects of Media Monitors that can help media outlet, or agency? With Media Monitors Expenditure Estimate Data, Cost-Per-Point statistics and accurate verification, we can be your one-stop shop for competitive intelligence information. Give your sales staff the tools to maximize their share of every dollar spent from every media campaign. Access an estimate of each campaigns estimated expenditure so you can chart your sales versus your competitors.
10	Can I download any of the reports or data? All reports are available in the results screen and may be exported to Excel for further review or printing.
11	What is Mscore and how does it work? Using minute-by-minute data from Nielsen Audio’s Portable People Meters deployed in US markets, Media Monitors has created a groundbreaking index: Mscore, the result of a partnership between Media Monitors, Mediabase and Nielsen Audio. By showing the listening behavior how much the radio audience changes stations while a given song is playing, Mscore creates this performance rating for each song. The results are displayed in an easy to read graph, based on week to week airplay and listeners’ reaction.Using a patent pending algorithm, the multi-week moving trend of switching activity determines the Mscore for every song. The value can be positive or negative; representing less or more switching.
12	What specific elements of programming does Media Monitors capture? Media Monitors records all content in select market broadcasts and identifies 15 second, 30 second, 60 second, 90 second and 120 second commercials for Radio, Broadcast TV and Local Cable monitoring.
13	What do I see from Media Monitors in newspapers? You can see each ad the way it ran in the paper, even in color if that is the way it was published. You can also see the size of the ad, location on the page as well as view the actual print ad.
14	Does Media Monitors provide any support or training? Of course. Media Monitors offers FREE one-on-one or small group training sessions for new or existing client companies. Regularly scheduled WebEx sessions may be viewed here. Contact us at 1-800-67-MEDIA, or e-mail training@mediamonitors.com.
15	Does Media Monitor capture and title TV and Cable programs? Yes, we monitor and title TV shows by the name of the program.
16	How do I get a free trial? Contact Media Monitors Sales and you will be up and running a free limited trial.
17	How do I log in if I forgot my password? 1. Click the Forgot Password link from the Login window to open this pane. 2. Enter your Username. 3. We will email your password to the address you have on file.