At Kmart, the Lights Fade Out on TV, Radio and Cable Retailers make or break their year during the period between Thanksgiving and Christmas, which means competitors and analysts pay close attention to in-store and online sales. By January, the state of the industry is clear. But holiday sales aren’t the only bellwether. There’s another…
The need for an automotive specific analytics tool Media Monitors is a proven and powerful tool for sales lead generation and advertising analytics for about 250 industry categories, from ad spend heavy categories like automotive and pharmaceuticals to niche ones like floor coverings and equestrian services. While the data is broad it does not go…
The 2018 outlook for radio advertising spend is a mixed bag, according to a recent survey by Borrell Associates for the Radio Advertising Bureau. Network radio is expected to grow 1.1 percent, but local and national radio are forecasted to see decreases of 3 and 17 percent respectively. The silver lining here is digital, which…
Even in a highly fractured media market, radio still captures the public’s attention in a big way. It appeals to everyone, regardless of age, ethnicity, gender or even the language they speak. We hear so much about the influence of emerging media like search or social and the tremendous reach of television, but radio still…